Let People fucking Shine

Why the AI Doll trend bothers some people, the backlash against the trend, and what it reveals about insecure masculinity, performative creativity, and how our education system is still raising people to mock joy rather than understand it.

Like many, I have been interested in the recent trend where individuals use AI to generate stylised images of themselves inside action figure/toy-style packaging. These visuals often include accessories like a coffee cup, a book, or a pet—personal items symbolising aspects of identity or daily life. It’s playful, self-reflective, and widely accessible.

And of course, some people crawl out of the woodwork to shit on it. The backlash—particularly from “creative professionals” on LinkedIn—has been swift, smug, fucking tedious—the only irony being how unironically predictable it all is. The trend has been labelled unoriginal, cringe, shallow. One comment even said that choosing a cat and a coffee as your accessories reflects a “vacant life.” That kind of cold, arrogant dis doesn’t say anything profound about culture. However, it does say a hell of a lot about the person saying it.

Read more