Beyond “Branded” Praise

Rediscovering the Power of Genuine Acknowledgement

Shrouded in unnecessary complexity yet so evident in its simplicity: praise. Is it an essential element of student motivation and morale? Perhaps, but frequently overshadowed by convoluted systems prioritising branding over genuine acknowledgement. As a result, layers of complexity obscure what should be a straightforward gesture of appreciation. [Note to SLT: if you need more than a couple of lines on a slide, or god forbid, a fucking flow chart to explain your latest shit idea, it’s probably too complicated!]

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Branding vs. Substance

How Branding Eclipses Educational Integrity

The cry of ‘Just do it’ echoes from SLT as they fuel a frustrating trend, but are schools prioritising branding over substance? Schools, especially academies, are eager to establish a unique identity, often relying on shit slogans and bullshit-branded policies, and insisting on brand recognition. But news flash: brand recognition is earned, not imposed. And, beneath the surface lies a significant problem—a gap between branding efforts and the actual educational value they claim to offer.

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